TOP FIVE PILLARS TO ESTABLISH A DISTINCTIVE BRAND IDENTITY
The brand image of travel and hospitality services is fundamental for current and potential customers. Having a clear and distinct brand identity can aid in forming an emotional bond with customers, e ...
NEW TREND: USING TIKTOK FOR TOURISM
A recent study by TikTok sheds light on the behavior of its users towards travel-related content. With a significant increase in users engaging with such content, tourism brands can benefit from estab ...
TRAVEL INDUSTRY GIANTS EMERGE STRONGER FROM THE PANDEMIC
After the pandemic, travel industry giants such as Booking, Expedia, and Airbnb have adjusted their market positioning. Booking.com's growth in Europe has been exponential. It went up many points in t ...
TOP 5 REASONS TO SUBSCRIBE TO THE FUTURETRAVEL NEWSLETTER
The world of tourism is changing with every passing day. Even more so in these turbulent times when the industry has been facing numerous challenges in the wake of the Covid-19 pandemic.
Many new tr ...
SUMMER TRAVEL IN CHINA IS GROWING
According to the recently released "National Summer Vacation Tourism Development Report," there is a high demand for summer travel in China this year. Additionally, the report notes that the supply ch ...
