HOTELS: CUSTOMER REVIEWS VALUED MORE THAN THE BRAND

Vanderlei J. Pollack -
In their most recent study, Expedia Group analyzed the criteria used by tourists when choosing hotels. As a result, customer reviews are among the main criteria for their decision....

HOW INSTAGRAM HAS SHAPED THE TOURISM BUSINESS

Pat Hyland -
Did you know that 48% of Instagram users use this social network to discover and choose the destinations they will visit during their trips? The figure has been growing over the years, making it an es...

THE IMPORTANCE OF CONTENT MARKETING FOR TOURISM INDUSTRY

Anna Luebke -
Content marketing is increasingly added to the marketing mix of advertising companies in the tourism industry. A content coordinated media presentation of a company or a region forms the basis for a s...

HILTON INTRODUCES NEW MICRO-HOTEL CONCEPT

The Hilton Group, which will soon be 100 years old, officially announced the launch of the new Motto brand this week. The concept includes the so-called micro hotels with urban flair in attractive loc...

TRAVEL PLATFORM TO BECOME “TRAVEL FACEBOOK”?

Theodore Slate -
The world’s largest travel platform, TripAdvisor, has announced a new social user experience on its website. According to experts, the live version will be available later this year....
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