Markets/Africa Yet to Release Its Full Tourism Potential

The tourism potential of the African continent is undeniable. In 2018, 67 million tourists visited the African continent. Besides rich culture, the diversity of wildlife is an immense attraction in pa ...

Sectors/Medical Tourism Sector on the Rise

Medical tourism is a segment representing organized travel to undergo an affordable medical treatment in a different country. The global medical tourism market was valued at $53,768 million in 2017, a ...

TOP 5 SUSTAINABLE TOURISM MISCONCEPTIONS

Tomas Haupt -
At a time when the environment, sustainable development, green energies, flexitarianism and zero waste are at the heart of many concerns, tourism is not exempt from this awareness. Indeed, we are witn ...

COLORS OF TOURISM: A MARKETING OPPORTUNITY

Kevin Eagan -
Colors – there is so much magic and meaning behind them. The advertising industry, through tourism neuromarketing, is taking advantage of that to get into the heart of the consumer. The colors of tour ...

TOP FIVE RURAL TOURISM TRENDS FOR SMART MARKETERS

Denise Chen -
UNWTO declared 2020 as the Year of Tourism and Rural Development. Tourists that are sustainable and care for the environment, as well as those looking for well-being getaways will be interested in the ...