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Camping/Rural

GENERATION Z AND ALPHA CUSTOMERS RESHAPING CAMPSITE TOURISM IN EUROPE

Richard Moor

- Jul 6, 2026
The face of the tourism market is changing. Generation Z (born between 1995 and 2010) and the beginning of Generation Alpha (born from 2010) are taking a growing role in the European tourism market. These digital natives have unique requirements in terms of both the tourist experience and the accommodation that they choose.

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