while the travel news is still mostly about decreased visitor numbers, the recovery of the industry is in full swing in many destinations. Tourism marketing is thus of the highest importance for many authorities trying to attract the visitors back. Some cities on the other hand rather chose a different direction and employ the so-called demarketing strategies.
Marketing goes hand in hand with travel technologies. The post-covid era has brought numerous developments and new projects in the tech field in an effort to facilitate the life of travel business managers. Travelers also have a range of apps and extended reality tourism options on how to explore destinations before visiting them in person.
Another trend boosted by the pandemic is the drive for sustainability. Holidaymakers seek destinations which they can explore responsibly and in an eco-friendlier way. Some countries have thus launched a widespread sustainability campaign to support the concept, help local communities, and preserve nature.
Mesmerizing natural wealth is one of the highlights of Turkey, a popular travel destination, which is slowly recovering from the effects of the health crisis. Historic cities, culinary experiences, beautiful beaches are still there attracting currently mostly domestic visitors and holidaymakers from Arab countries.
Enjoy the issue and have a safe journey wherever you go.
Tourism Review Team