Marketing/Post-pandemic Tourism Marketing

Tourism marketing is getting ready for the post-pandemic times of ongoing recovery. While it may seem logical that destinations make extensive efforts to attract visitors, some cities are quite pleased when the travelers head elsewhere, and even employ the so-called demarketing strategies. For other destinations, millennials and families are those that are expected to boost the recovery as well as the travel metasearch engines.


Articles

REPORT: GLOBAL TRAVEL MARKET TRENDS AFTER COVID-19 PANDEMIC tourism

REPORT: GLOBAL TRAVEL MARKET TRENDS AFTER COVID-19 PANDEMIC

Anna Luebke

Wealthy tourists, travelers with families and millennials from developing countries will be the main drivers of the tourism recovery. On the other hand, tourism activity is recovering more slowly among residents of developed countries, as well as among representatives of generation Z. These are the highlights of the global travel market trends report published by Euromonitor International, an international research company. As part of the preparation of the report, Euromonitor International int...
GERMAN TRAVELERS: THE GOLD MINE FOR TOURIST ORGANIZATIONS tourism

GERMAN TRAVELERS: THE GOLD MINE FOR TOURIST ORGANIZATIONS

Chris Grad

Germany has always been an important market for the tourism sector globally and with German travelers gradually resuming international travel, GlobalData notes that tourism organizations would be wise to focus on tourists from the European country. Luxury Tourism Potential Germany is a very powerful and rich market. In this context it must be said that it has a lot of potential also due to the high income of German households, with over quarter of them earning more than 50 thousand euros gross...
DESTINATIONS ADOPTING ‘DEMARKETING’ STRATEGY AGAINST OVERTOURISM tourism

DESTINATIONS ADOPTING ‘DEMARKETING’ STRATEGY AGAINST OVERTOURISM

Dan Rang

Overtourism was a phenomenon that caused major problems to some of the most famous destinations around the world before the pandemic and it is destined to do so even after the state of ‘normalcy’ returns. But how exactly can destinations fight against overtourism? Some regions are now adopting a new strategy in order to combat the problem. The ‘Demarketing’ Strategy This is the so-called ‘demarketing’ strategy which dates back to the 1970s when anti-smokin...
TRAVEL METASEARCH ENGINES ARE THE REAL GAME CHANGERS tourism

TRAVEL METASEARCH ENGINES ARE THE REAL GAME CHANGERS

Daniel A. Tanner

The lengthy process of physically going to a travel agency to buy a plane ticket is becoming increasingly obsolete due to the many advantages that travelers searching online have. With one click, customers can purchase the tour package they want, while saving time and money. This has been possible since the introduction of travel metasearch engines, a tool capable of finding and comparing all offers available for airlines, both traditional and low-cost, and travel agencies in the same place. M...