Dear readers,
The new issue of Tourism Review Online Magazine highlights both opportunities and challenges that define today’s tourism landscape, offering readers insights into the forces shaping where and how people travel.
In the Technology supplement, the focus is on artificial intelligence and its transformative impact on the travel industry. AI is revolutionizing the customer experience by making it faster, more efficient, and more personalized, while also allowing human staff to concentrate on areas where empathy and personal interaction are essential.
The pressing issue of overtourism is the topic of the Ethical part, spotlighting destinations that are suffering under the weight of their own popularity. Readers will discover how technology, social media, and even virtual tourism have promoted the problem, while learning about some pioneering initiatives to mitigate its effects. The section also asks whether sustainable tourism—promoting eco-friendly and ethical choices—might provide a lasting solution.
In Trends, the spotlight turns to the United States, where tourism numbers have dropped sharply in the aftermath of Trump-era policies. Once the world’s top destination, the U.S. is now seeing declines, with major cities like Las Vegas and Washington, D.C. hit hardest. Experts highlight the urgent need for streamlined visa processes, reduced costs, and greater promotion of regional diversity to reignite growth.
Finally, the Destination supplement takes readers to Albania, a rising star on Europe’s travel map. With its shimmering coasts, dramatic mountains, and rich history, the country has become a must-see destination, though its rapid popularity brings new challenges as local communities struggle with rising living costs and the pressures of overtourism.
Enjoy the issue!
Tourism Review Team