Washington, D.C., a popular destination for visitors, faces an unexpected economic dip. Speculation suggests President Trump’s policies and public statements might be keeping tourists away, costing the city an estimated $61 million since late 2024.
Despite boasting some of its lowest crime rates in decades, a negative image – possibly boosted by politics and a noticeable armed presence – looms over its tourism sector. Local businesses, especially restaurants and hotels, are working hard to remind people that D.C. is safe and welcoming.
A Wave of Cancellations
Destination D.C., the city’s tourism promoters, reports that around 48 groups have changed or scrapped D.C. trips since late 2024, mostly due to political worries. This translates to an approximate $61 million loss, mainly from projected hotel bookings. The situation isn't helped by previous federal job cuts and other Trump administration decisions, already affecting the local economy. These losses, while only about 2% of D.C.’s expected 2025 tourism earnings, hint at a worrying future for an industry vital to the city.
Crime at Historic Lows, Perception Lags
Although D.C.’s violent crime rates have drastically reduced to levels unseen in 30 years, the idea that the city is unsafe still prevails. This perception seems fueled by Trump’s descriptions of D.C. as a place of "crime, bloodshed, bedlam," and so on. To counteract this, Destination D.C. is actively communicating with groups that have booked events or are considering them, sharing safety data, and even participating in a social media trend where locals share positive stories.
Restaurants Fight Back
The Restaurant Association Metropolitan Washington (RAMW) is stepping up its efforts to ease the impact, particularly during the annual Summer Restaurant Week that commenced on August 11, 2025. According to RAMW CEO Shawn Townsend, “D.C. is ready to welcome guests,” he said while highlighting the event’s importance in boosting business during a typically slow month. Some customers have considered going to Bethesda or Tysons instead. RAMW is encouraging members to share positive messages online and directly engage with customers who cancel reservations, reassuring them that D.C. isn't a "war zone" but a lively place to visit.
The Deterrent of Armed Presence
Beyond just the talk, the presence of armed forces – including National Guard troops deployed as part of Trump’s anti-crime efforts – may be discouraging tourists. Townsend remarked, "I wouldn’t want my family visiting a city with National Guard troops stationed on seemingly every corner." This atmosphere, coupled with worries about immigration raids and the general policy situation, may be deterring both domestic and international tourists.
Jobs and More at Risk
Tourism is a major part of D.C.’s economy, providing numerous jobs and generating substantial revenue. The current $61 million loss from cancellations could affect hospitality workers especially, many of whom depend on tips and may face fewer hours or layoffs. The city is working to recover through targeted outreach and advertising campaigns. However, broader federal policies, such as trade tariffs and stricter immigration enforcement, still create challenges. Experts caution that D.C.’s tourism sector could suffer prolonged damage if these concerns persist.
Looking Ahead
D.C.’s tourism leaders are focusing on restoring trust. Destination D.C.’s outreach efforts and the "America the Beautiful" campaign by Brand USA are designed to showcase D.C.’s cultural side, from the National Mall to its varied food scene. However, truly reversing the damage might require addressing the causes: that is, inflammatory statements, restrictive policies, and the visible armed presence. D.C. navigates this tough period. Even now, that earlier message rings true: the city feels safe, remains open, and very much wants to welcome folks.