Images connect more with users than text, but you should consider the importance of defining your brand's tone and message.
Also, it is crucial to consider the channel where the content will appear. If you want your content to stand out on social networks, more is needed to create a good text: you must also consider the channel where it will be published. Each social network has its own personality, unique tone, size, and style that you should keep in mind when writing and posting your content.
For example, on Instagram, a picture is worth a thousand words, and hashtags can help your posts reach a wider audience. On Twitter, however, brevity is critical, and you need to be concise enough so that your tweets stay aware of the deluge of information constantly being posted.
On the other hand, if you have a newsletter service, you must ensure that the balance between the image and the text encourages the user to read it. But that's not all; including a clear and direct CTA (Call To Action) in your newsletter is also essential. Do you want your subscribers to visit your website and end up making a reservation? Include a button or link that encourages them to take that action. Remember that your newsletter is a powerful tool for building relationships with your customers and promoting your brand, so make sure you make the most of it.