TOURISM MARKETING: CREATIVE CONTENT INCREASES CONVERSIONS

Andrea Hausold -
Good tourism marketing is one of the reasons for the success of the tourist business. However, it is not always clear how to do it correctly....

NEW TARGET OF THE TOURISM INDUSTRY - GENERATION Z

Andrew J. Wein -
What is "Generation Z"? After the baby boomers (born between 1946 and 1965) and the generations X (1965 - 1980) and Y (1980 - 2000, also called "Millenials"), the time has come for a new consumer segm...

ITALIAN TOURISM INDUSTRY NEEDS RESTRUCTURING

Nik Fes -
In 2000, Italy was worth 5.8% of the world’s tourist expenditure. Today, the country is at 3%. In the next ten years, if strategies do not change, it will drop to 2.1% of the global tourist GDP, place...

DIGITAL JOBS IN TOURISM ARE IN DEMAND

Samuel Dorsi -
According to experts, the new digital talent is defined by its way to perceive changes as challenges. The skills and abilities will be what sets them apart from the rest, with very solid knowledge as ...

MEXICO TO INVEST 66 BILLION PESOS TO BUILD 161 NEW HOTELS

Tomas Haupt -
The uncertainty over the elections and the impending renegotiation of the North American Free Trade Agreement (NAFTA) will not represent a setback for the Hyatt, Hilton, Marriott, Grupo Real Turismo, ...
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