TIKTOK - AN IDEAL TOURISM MARKETING TOOL

Laura Loss -
TikTok has become one of the most popular social networks worldwide, in full expansion. The platform allows companies to communicate differently with their targets. Travel, one of the five most popula ...

TOURIST SERVICES IN PERU: A SECTOR IN CRITICAL CONDITION

Theodore Slate -
The plane crash in Nasca that caused the death of seven people, five of them foreign tourists (three Dutch and two Chileans) after taking off from the Maria Reiche aerodrome, the disappearance of a Be ...

LONG-TERM CHALLENGES FOR SPANISH TOURISM

Andrew J. Wein -
To truly understand the development of the Spanish economy, it is imperative to consider the impact of tourism. In 2022, with 75.6 million foreign visitors, Spain became the second-world tourist desti ...

HIGH-END TOURISM DOUBLES TRADITIONAL TOURISM GROWTH IN SPAIN

Ashley Nault -
High-end tourism in Spain has increased its revenues by 5% to 8% annually over the past six years, doubling the growth rate of traditional tourism, according to a report that identifies silent luxury, ...

THE POWER OF GEN Z ON TRAVEL AND HOSPITALITY

Justin N. Froyd -
The travel and hospitality sectors often discuss how the younger generation, i.e., Generation Z, is and will continue to transform these sectors. People born between the second half of the 1990s and t ...