GERMANY’S STRONG “NATION BRAND” SUPPORTS TOURISM SECTOR

Larry Brain -
The Covid-19 pandemic is having a massive effect on the tourism industry worldwide, but many countries are slowly recovering and getting closer to pre-crisis levels. One of these countries is Germany, ...

TOURISM MARKETING EVOLVES TOWARD SOCIAL MEDIA

Gary Diskin -
Modern tourists are unsatisfied with stock images of idyllic destinations in fancy brochures. Instead, they now seek genuine experiences and increasingly rely on social media to find them. ...

HOTEL TECHNOLOGIES ARE RESHAPING THE INDUSTRY

Ashley Nault -
Advanced hotel technologies are transforming the hospitality landscape, reshaping everything from booking to guest experience. ...

GERMANY'S COUNTRY BRAND GETS THE TOP POSITION AGAIN

Richard Moor -
In the Anholt Ipsos Nation Brands Index (NBI) 2022, which studies perceptions of countries around the world, Germany takes the top position in the ranking of 60 countries for the sixth time in a row a ...

THE CONSUMER TRAVEL TRENDS THAT WILL SHAPE THE TOURISM INDUSTRY NEXT YEAR

Andrew J. Wein -
Euromonitor's annual global consumer travel trends study could shape travel purchases next year. ...