GERMANY'S COUNTRY BRAND GETS THE TOP POSITION AGAIN
In the Anholt Ipsos Nation Brands Index (NBI) 2022, which studies perceptions of countries around the world, Germany takes the top position in the ranking of 60 countries for the sixth time in a row a ...
DIGITAL TOURISM: HOW TO DESIGN AND OPTIMIZE YOUR ONLINE STRATEGY
The use of social media, the expansion of flight booking apps, websites that list and compare accommodations in any part of the world, the concept of low-cost airlines, the decreasing importance of tr ...
DEMAND FOR SUSTAINABLE TRAVEL GROWS DESPITE HIGHER COSTS
While travelers increasingly want to travel responsibly, inflation and the energy crisis are holding back their purchasing decisions, says the Booking platform, which unveiled the results of its study ...
FLEXIBLE RATES DRIVE HOTEL BOOKINGS
Today's travelers prioritize flexibility above everything else. According to a survey by Expedia Group, over 33% of respondents look for refundable cancellation policies while booking accommodations o ...
LUGGAGE PRODUCERS PROFIT FROM TOURISM RECOVERY
Tourism recovery after the pandemic has relaunched the luggage market, increasingly attracting big luxury brands. ...
