GENERATIVE AI TECHNOLOGY CAN MAKE TRAVELING SMOOTHER

Laura Loss -
In the digital age, travelers are inundated with an excessive amount of online and offline information when planning their trips. There are many options for flights, hotels, and activities, along with ...

TOURISM IN THE METAVERSE IS JUST AROUND THE CORNER

Joe McClain -
Does tourism in the metaverse have a future? Even though it seems obvious that it will never be able to replace the emotions of real "travel", the virtual world has a lot to offer. ...

CLIMATE CHANGE: GERMANS FEEL GUILTY BUT CONTINUE TO TRAVEL MORE

Chris Grad -
Traffic jams on the highways and overcrowded airports. In the next few weeks, millions of Germans will start their summer vacations, producing CO2 and harming the climate. ...

TRAVEL GIANTS INCREASE MARKETING SPENDING

Vanderlei J. Pollack -
Financial reports from four prominent online travel giants, namely Airbnb, Expedia Group, Booking Holdings, and Trip.com Group, indicate that these companies have spent an unprecedented amount of mone ...

MARKETING: WHICH SOCIAL MEDIA PLATFORMS TO USE?

Larry Brain -
Social media platforms are a crucial part of the inspiration and research process regarding travel. However, its role in the travel industry goes beyond just showcasing picturesque locations. Social m ...