AIRBNB BECOMES PROFITABLE DUE TO TOURISM REBOUND

Laura Loss -
In 2022, Airbnb has turned the page on the health crisis. Not only did the home rental platform post record levels of business, but it also ended the year in the green, a first in its 15-year history. ...

THE FUTURE OF TOURISM: CHALLENGES AND OPPORTUNITIES FOR 2022

Joe McClain -
2022 will be a key year for international tourism. Withdrawal of travel restrictions, the overall progress of vaccination campaigns and the recovering of confidence in travel create a positive scenari ...

DESTINATION MARKETING – DEMOGRAPHIC DATA ARE STILL ESSENTIAL

Richard Moor -
A recent Digital Tourism Think Tank (DTTT) study, titled "State of Destination Marketing 2024," sheds light on the current trends and challenges the tourism industry faces. The study surveyed approxim ...

MARKETING TRENDS FOR HOTEL'S SOCIAL NETWORKS

Richard Moor -
Despite the latest digital trends, working the hotel's social networks is still not valued as a central strategy in hotel marketing: especially if we compare its value with that represented by SEO and ...

MAJOR SUSTAINABLE MEASURES FOR THE TRAVEL INDUSTRY

Pat Hyland -
The teams at the World for Travel and the Resilience Council assessed the current state of the travel industry in terms of sustainable measures and goals. This data was used to develop the most urgent ...