THE NEW YORK CITY TOURISM REBRANDS

Kevin Eagan -
Exit NYC & Company, the New York City Tourism Office is now called New York City Tourism + Conventions. The new brand is being rolled out through a strategy that incorporates a comprehensive visual id ...

TIKTOK AS A MARKETING TOOL FOR DESTINATION BRANDING

Cecilia Garland -
TikTok is a platform that needs no further introduction. After the lockdown in 2020, TikTok has become one of the most widely used social media platforms, and its growth remains exponential worldwide. ...

A NEW PHENOMENON: TWO SPANISH TOWNS REFUSED TO BE AMONG THE MOST BEAUTIFUL ONES

Theodore Slate -
Spain is one of the desired destinations for rural tourism lovers. Little Spanish towns and villages that dot the national territory allow us to travel to the past through its streets, be amazed by it ...

SPAIN LIKELY TO EXCEED 90 MILLION FOREIGN TOURISTS IN 2024

Laura Maudlin -
Holy Week is less than two weeks away, and the current forecast for occupancy rates is very optimistic. This is the first significant holiday wave of 2024, and it is expected to be a year in which tou ...

LISBON ASSOCIATION PROPOSES MEASURES FOR THE TOURISM SECTOR TO SURVIVE

Laura Loss -
Opening all activities, without restrictions on schedules and occupancy, is one of the measures proposed by the Lisbon Tourism Association for the tourism sector to survive in Lisbon. ...