SOCIAL NETWORKS FOR TOURISM BRANDS: INSTAGRAM VS. FACEBOOK
For several years now, social networks have been trying to support brands' communication in the best possible way. If Facebook or Linkedin are the historical networks, the emergence of new platforms s ...
AIRBNB BECOMES PROFITABLE DUE TO TOURISM REBOUND
In 2022, Airbnb has turned the page on the health crisis. Not only did the home rental platform post record levels of business, but it also ended the year in the green, a first in its 15-year history. ...
THE FUTURE OF TOURISM: CHALLENGES AND OPPORTUNITIES FOR 2022
2022 will be a key year for international tourism. Withdrawal of travel restrictions, the overall progress of vaccination campaigns and the recovering of confidence in travel create a positive scenari ...
MARKETING TRENDS FOR HOTEL'S SOCIAL NETWORKS
Despite the latest digital trends, working the hotel's social networks is still not valued as a central strategy in hotel marketing: especially if we compare its value with that represented by SEO and ...
MAJOR SUSTAINABLE MEASURES FOR THE TRAVEL INDUSTRY
The teams at the World for Travel and the Resilience Council assessed the current state of the travel industry in terms of sustainable measures and goals. This data was used to develop the most urgent ...
