NEW TREND: USING TIKTOK FOR TOURISM

Andrew J. Wein -
A recent study by TikTok sheds light on the behavior of its users towards travel-related content. With a significant increase in users engaging with such content, tourism brands can benefit from estab...

ESTA FEE DOUBLES AND BRAND USA FACES BUDGET CUTS

Theodore Slate -
International travel to the United States is about to get noticeably more expensive with Congress recently approving a hefty increase to the Electronic System for Travel Authorization (ESTA) fee, jump...

A WAVE OF LAYOFFS IN TRAVEL TECH COMPANIES

Gary Diskin -
Several travel tech companies across the Atlantic have announced layoffs since the summer. Expedia, TripAdvisor, Navan, and now Sojern, a digital marketing platform for the tourism industry, have anno...

AI TAKES THE LEAD IN TRIP PLANNING

Travel planning is entering a new phase, largely influenced by artificial intelligence. Accenture’s recent “Consumer Pulse” survey suggests that a significant portion of travelers, over half according...

WHO WILL DOMINATE GLOBAL TRAVEL IN THE FOLLOWING DECADES?

Justin N. Froyd -
China, India, and the United States are expected to dominate the global travel market over the next 15 years, according to the “Travel 2040” report created in collaboration with Google and Deloitte....
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