The brand image of travel and hospitality services is fundamental for current and potential customers. Having a clear and distinct brand identity can aid in forming an emotional bond with customers, e...
A recent study by TikTok sheds light on the behavior of its users towards travel-related content. With a significant increase in users engaging with such content, tourism brands can benefit from estab...
After the pandemic, travel industry giants such as Booking, Expedia, and Airbnb have adjusted their market positioning. Booking.com's growth in Europe has been exponential. It went up many points in t...
The world of tourism is changing with every passing day. Even more so in these turbulent times when the industry has been facing numerous challenges in the wake of the Covid-19 pandemic.
Many new tr...
Several travel tech companies across the Atlantic have announced layoffs since the summer. Expedia, TripAdvisor, Navan, and now Sojern, a digital marketing platform for the tourism industry, have anno...
