AMERICAN DMO’S EXPECT TO INVEST IN ADVERTISING AGAIN IN 60 DAYS

Anna Luebke -
A joint research effort conducted by the MMGY Travel Intelligence and the Destinations International Foundation, which encompassed approximately 200 destination management organizations (DMOs), reveal...

TOURISM MARKETING STRATEGIES IN 2021

Kevin Eagan -
Tourism marketing strategies are all about highlighting the qualities of products and services that aim to meet the needs of current and potential customers, in order to achieve the goals outlined in ...

TOURISM MARKETING TIPS FOR SMART BUSINESSES AMID COVID-19

Cecilia Garland -
These are difficult times for the tourism industry and losses are immeasurable. The situation calls for action, and companies will need to be as creative as possible to survive the crisis. Inspired by...

HOW TO BENEFIT FROM TIKTOK IN TOURISM MARKETING

Vanderlei J. Pollack -
Up to 60 seconds long videos, underlaid with music and spiced up with graphic effects. This is how TikTok users present themselves to their audience on this social media platform which is gaining impo...

HOW TO STOP THE BUZZ AROUND YOUR EVENT FROM DYING IN 2021

The Covid-19 pandemic had to be the worst thing to happen to event organizers for as long as anyone alive can remember. Some of the biggest events in the world had to be canceled, postponed, reschedul...
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