MARKETING: WHICH SOCIAL MEDIA PLATFORMS TO USE?

Larry Brain -
Social media platforms are a crucial part of the inspiration and research process regarding travel. However, its role in the travel industry goes beyond just showcasing picturesque locations. Social m...

TOURISM MARKETING STRATEGIES IN 2021

Kevin Eagan -
Tourism marketing strategies are all about highlighting the qualities of products and services that aim to meet the needs of current and potential customers, in order to achieve the goals outlined in ...

TOURISM MARKETING EVOLVES TOWARD SOCIAL MEDIA

Gary Diskin -
Modern tourists are unsatisfied with stock images of idyllic destinations in fancy brochures. Instead, they now seek genuine experiences and increasingly rely on social media to find them....

HOW TO ATTRACT TOURISTS FROM ASIA TO EUROPE?

Daniel A. Tanner -
As Asian tourists, especially Chinese millennials, gain more purchasing power and Generation Z comes of age, there is a shift in the type of Asian travelers and their behaviors. ...

SOCIAL MEDIA TRENDS 2023

Promoting travel and hospitality services heavily relies on social media. Therefore, marketers need to stay up-to-date with social media trends. Here are the key trends for social media in 2023:...
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