Social media platforms are a crucial part of the inspiration and research process regarding travel. However, its role in the travel industry goes beyond just showcasing picturesque locations. Social m...
Almost 17 years after Facebook first introduced advertising, the importance of social media marketing and social commerce continues to grow. Marketers are leveraging social media platforms to reach th...
Tourism marketing strategies are all about highlighting the qualities of products and services that aim to meet the needs of current and potential customers, in order to achieve the goals outlined in ...
Modern tourists are unsatisfied with stock images of idyllic destinations in fancy brochures. Instead, they now seek genuine experiences and increasingly rely on social media to find them....
As Asian tourists, especially Chinese millennials, gain more purchasing power and Generation Z comes of age, there is a shift in the type of Asian travelers and their behaviors. ...
