Tourism marketing strategies are all about highlighting the qualities of products and services that aim to meet the needs of current and potential customers, in order to achieve the goals outlined in ...
Despite the latest digital trends, working the hotel's social networks is still not valued as a central strategy in hotel marketing: especially if we compare its value with that represented by SEO and...
Up to 60 seconds long videos, underlaid with music and spiced up with graphic effects. This is how TikTok users present themselves to their audience on this social media platform which is gaining impo...
The Covid-19 pandemic had to be the worst thing to happen to event organizers for as long as anyone alive can remember. Some of the biggest events in the world had to be canceled, postponed, reschedul...
The use of social media, the expansion of flight booking apps, websites that list and compare accommodations in any part of the world, the concept of low-cost airlines, the decreasing importance of tr...
