Despite the latest digital trends, working the hotel's social networks is still not valued as a central strategy in hotel marketing: especially if we compare its value with that represented by SEO and ...
The use of social media, the expansion of flight booking apps, websites that list and compare accommodations in any part of the world, the concept of low-cost airlines, the decreasing importance of tr ...
A hotel website is a crucial touchpoint in the customer journey and is usually the first interaction potential guests have with your business. Therefore, optimizing it to provide a positive user exper ...
A recent Digital Tourism Think Tank (DTTT) study, titled "State of Destination Marketing 2024," sheds light on the current trends and challenges the tourism industry faces. The study surveyed approxim ...
The world is changing in a very dynamic manner, and this is also reflected in the tourism industry. A phenomenon that has been growing in popularity in the last couple of years is that of travel influ ...