TIKTOK TOURISM: UNDESIRABLE VIRALITY FOR UNPREPARED DESTINATIONS
Albania, a country that was once considered an exclusive tourist destination, has recently become a popular spot for tourists seeking hidden and affordable travel destinations. Its pristine beaches ha ...
TIKTOK AS A MARKETING TOOL FOR DESTINATION BRANDING
TikTok is a platform that needs no further introduction. After the lockdown in 2020, TikTok has become one of the most widely used social media platforms, and its growth remains exponential worldwide. ...
BLOCKCHAIN AND NFT BOOST TRAVEL AND HOSPITALITY INDUSTRY
The digitalization of the interaction processes of social actors, accelerated by the pandemic, has made it possible to give continuity to economic activity despite the long confinement and social isol ...
DIGITIZING HOTELS FOLLOW THE TOURISM RECOVERY
After a two-year hiatus, the tourism industry is seeing the light again. The desire to travel is present and everything pointed to 2022 as a year of recovery. Despite the social, political and economi ...
LATIN AMERICA BENEFITS GREATLY FROM DIGITAL NOMADS
Niels Olsen, Minister of Tourism of Ecuador, explained on social media the benefits of attracting digital nomads, following the announcement that the Guillermo Lasso administration is preparing to int ...
