THE FUTURE OF DIGITAL TOURISM MARKETING
The future of digital tourism marketing lies in programmatic marketing, which currently represents 62% of advertising investment worldwide and about 91% in the United States. ...
TOURISM INFLUENCER MARKETING MAY HELP COMPANIES OUT OF CRISIS
Tourism and travel influencers have suffered enormously during the covid crisis. Experts however point out that there are ways how to bounce back by focusing on new angles in tourism influencer market ...
ARTIFICIAL INTELLIGENCE IN THE HANDS OF TOURISM MANAGEMENT
Artificial intelligence is significantly impacting various industries, including tourism. AI is revolutionizing the tourism sector by helping tourism management professionals increase growth and impro ...
THE BIGGEST CHALLENGE FOR HOTELIERS? THE ENERGY CRISIS!
Hoteliers in Europe currently see the energy crisis as the biggest challenge as an overwhelming majority (89%) cited energy costs as one of the biggest troubles they face, according to a report by Sta ...
THE POWER OF GEN Z ON TRAVEL AND HOSPITALITY
The travel and hospitality sectors often discuss how the younger generation, i.e., Generation Z, is and will continue to transform these sectors. People born between the second half of the 1990s and t ...
