TOP FIVE PILLARS TO ESTABLISH A DISTINCTIVE BRAND IDENTITY
The brand image of travel and hospitality services is fundamental for current and potential customers. Having a clear and distinct brand identity can aid in forming an emotional bond with customers, e ...
TRAVEL TRENDS IN EUROPE FOR SUMMER 2023
Travel is back in full swing after the pandemic, and travelers embrace timeless and emerging destinations. According to a Real Research report, 87% of people worldwide plan to travel this summer. ...
TRAVELER TRENDS 2023: DEMAND FOR PHYSICAL AND MENTAL HEALTH
A third of travelers globally recognize wellness as a priority, incorporating travel as an integral part of their routine, according to the report The 2023 Traveler: Emerging Trends that are Innovatin ...
TOURISM IN LATIN AMERICA AND THE CARIBBEAN IS THE LEAST AFFECTED BY THE PANDEMIC
According to the WTTC Global Economic Impact Trends report, the COVID-19 pandemic in Latin America and the Caribbean resulted in a 42.4% decline in travel and tourism GDP in 2020. ...
DEMAND FOR SUSTAINABLE TRAVEL GROWS DESPITE HIGHER COSTS
While travelers increasingly want to travel responsibly, inflation and the energy crisis are holding back their purchasing decisions, says the Booking platform, which unveiled the results of its study ...
