HOW TO ATTRACT TOURISTS FROM ASIA TO EUROPE?
As Asian tourists, especially Chinese millennials, gain more purchasing power and Generation Z comes of age, there is a shift in the type of Asian travelers and their behaviors. ...
THE IMPACT OF SOCIAL MEDIA ON LEISURE TRAVEL
According to a recent Bitkom study, as many as six out of ten people have already chosen a travel destination just to be able to share a photo on their social media channel. In the 16- to 29-year-old ...
WHEN CHOOSING A HOTEL 80% OF GUESTS USE SOCIAL NETWORKS
Tourism and social networks began their particular love story very early on, which today is consolidated in a solid coexistence based on travel as a source of precious content and inspiration, and soc ...
GENERATION Z TRAVEL: ENOUGH OF CLICHÉD PHOTOS ON SOCIAL MEDIA
If all goes well, the UK will lift the ban on British tourists traveling abroad as of May 17, 2021. For several months, the population has been banned from leaving the country for leisure travel. ...
TOURISM MARKETING STRATEGIES IN 2021
Tourism marketing strategies are all about highlighting the qualities of products and services that aim to meet the needs of current and potential customers, in order to achieve the goals outlined in ...
