INFLUENCERS WITH LITTLE INFLUENCE ON TRAVEL DECISIONS
Tourism researcher Professor Pietro Beritelli from the University of St. Gallen has conducted extensive research to determine factors influencing our travel decisions. One of his key findings is that ...
MARKETING TRENDS FOR HOTEL'S SOCIAL NETWORKS
Despite the latest digital trends, working the hotel's social networks is still not valued as a central strategy in hotel marketing: especially if we compare its value with that represented by SEO and ...
DIGITAL TOURISM: HOW TO DESIGN AND OPTIMIZE YOUR ONLINE STRATEGY
The use of social media, the expansion of flight booking apps, websites that list and compare accommodations in any part of the world, the concept of low-cost airlines, the decreasing importance of tr ...
THE SECRETS OF A GREAT HOTEL WEBSITE
A hotel website is a crucial touchpoint in the customer journey and is usually the first interaction potential guests have with your business. Therefore, optimizing it to provide a positive user exper ...
NEW TREND: USING TIKTOK FOR TOURISM
A recent study by TikTok sheds light on the behavior of its users towards travel-related content. With a significant increase in users engaging with such content, tourism brands can benefit from estab ...
