MARKETING: WHICH SOCIAL MEDIA PLATFORMS TO USE?

Larry Brain -
Social media platforms are a crucial part of the inspiration and research process regarding travel. However, its role in the travel industry goes beyond just showcasing picturesque locations. Social m ...

CHOOSING DESTINATIONS BASED ON SOCIAL MEDIA

Laura Loss -
It is hard to miss the stunning photos of crystal-clear water, white sandy beaches, and colorful alleys on social media during summer. In fact, 61% of social media users in Germany on vacation share m ...

SOCIAL NETWORKS AS A SOURCE OF BAD TOURISM PRACTICES

Chris Grad -
Social media has allowed people to share their travel experiences, but now it also provides tips on avoiding tourist traps. ...

TOURISM PROFESSIONALS CAN BENEFIT FROM INSTAGRAM'S VISUAL CONTENT

Kevin Eagan -
With more than a billion active users, the social network is becoming a gold mine for visuals, especially in tourism. ...

SOCIAL MEDIA CHANGES TRAVEL BEHAVIOR

Gary Diskin -
Social media platforms such as Instagram have been observed to harm travelers’ vacation behavior, as evidenced by some unfortunate incidents during the summer of 2023. ...