WHAT IS THE POINT OF DESTINATION WEBSITES WHEN THERE'S GOOGLE?

Andrea Hausold -
Where do travelers nowadays get information about the destination? Most people will surely pull out their smartphone and google wildly for it. This is practical and the World Wide Web is an extensive ...

Marketing/Post-pandemic Tourism Marketing

Andrew J. Wein -
Tourism marketing is getting ready for the post-pandemic times of ongoing recovery. While it may seem logical that destinations make extensive efforts to attract visitors, some cities are quite please ...

VIRTUAL TOURISM: THE TREND THAT HAS WON OVER TRAVELERS

Vanderlei J. Pollack -
Imagine being able to live a unique travel experience while being miles and miles away from the destination. Tourism has accustomed us to explore one offer to the next, and new technologies have much ...

AMERICAN DMO’S EXPECT TO INVEST IN ADVERTISING AGAIN IN 60 DAYS

Anna Luebke -
A joint research effort conducted by the MMGY Travel Intelligence and the Destinations International Foundation, which encompassed approximately 200 destination management organizations (DMOs), reveal...

COLORS OF TOURISM: A MARKETING OPPORTUNITY

Kevin Eagan -
Colors – there is so much magic and meaning behind them. The advertising industry, through tourism neuromarketing, is taking advantage of that to get into the heart of the consumer. The colors of tour...
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