TRAVEL DESTINATIONS STRUGGLE TO HANDLE DIGITAL MARKETING DEVELOPMENT

Laura Maudlin -
According to a report from Sojern, destination marketing organizations (DMOs) face various challenges, including keeping up with technological changes and measuring the return on investment from their...

AI IN TOURISM IS A GAME CHANGER FOR DESTINATION MANAGEMENT ORGANIZATIONS

Laura Maudlin -
Artificial intelligence is rapidly transforming many industries, including tourism. Destination management organizations (DMOs) can significantly benefit from incorporating AI. This advanced technolog ...

DESTINATION MARKETING – DEMOGRAPHIC DATA ARE STILL ESSENTIAL

Richard Moor -
A recent Digital Tourism Think Tank (DTTT) study, titled "State of Destination Marketing 2024," sheds light on the current trends and challenges the tourism industry faces. The study surveyed approxim...

MARKETING: WHICH SOCIAL MEDIA PLATFORMS TO USE?

Larry Brain -
Social media platforms are a crucial part of the inspiration and research process regarding travel. However, its role in the travel industry goes beyond just showcasing picturesque locations. Social m...

JAMAICA’ S TOURISM REVENUE REACHED $5.7 BILLION SINCE REOPENING

Laura Loss -
Jamaica's Minister of Tourism, Edmund Bartlett, announced that the destination has taken in $5.7 billion in revenue since its borders reopened in June 2020. The data also shows that the island welcome...
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