MARKETING: WHICH SOCIAL MEDIA PLATFORMS TO USE?

Larry Brain -
Social media platforms are a crucial part of the inspiration and research process regarding travel. However, its role in the travel industry goes beyond just showcasing picturesque locations. Social m ...

JAMAICA’ S TOURISM REVENUE REACHED $5.7 BILLION SINCE REOPENING

Laura Loss -
Jamaica's Minister of Tourism, Edmund Bartlett, announced that the destination has taken in $5.7 billion in revenue since its borders reopened in June 2020. The data also shows that the island welcome ...

TOURISM INDUSTRY IN QUEBEC - NO CONCERN ABOUT THE ECONOMIC SLOWDOWN

Ashley Nault -
The economic slowdown feared in Canada in 2023 is not a cause for concern in the offices of destination Québec. After a better-than-expected year of 2022, the tourism industry is even expecting to ret ...

HOW TO ATTRACT TOURISTS FROM ASIA TO EUROPE?

Daniel A. Tanner -
As Asian tourists, especially Chinese millennials, gain more purchasing power and Generation Z comes of age, there is a shift in the type of Asian travelers and their behaviors. ...

TOURISM MARKETING EVOLVES TOWARD SOCIAL MEDIA

Gary Diskin -
Modern tourists are unsatisfied with stock images of idyllic destinations in fancy brochures. Instead, they now seek genuine experiences and increasingly rely on social media to find them. ...