Marketing/Post-pandemic Tourism Marketing
Tourism marketing is getting ready for the post-pandemic times of ongoing recovery. While it may seem logical that destinations make extensive efforts to attract visitors, some cities are quite please ...
AI IN TOURISM IS A GAME CHANGER FOR DESTINATION MANAGEMENT ORGANIZATIONS
Artificial intelligence is rapidly transforming many industries, including tourism. Destination management organizations (DMOs) can significantly benefit from incorporating AI. This advanced technolog ...
DESTINATION MARKETING – DEMOGRAPHIC DATA ARE STILL ESSENTIAL
A recent Digital Tourism Think Tank (DTTT) study, titled "State of Destination Marketing 2024," sheds light on the current trends and challenges the tourism industry faces. The study surveyed approxim ...
COLORS OF TOURISM: A MARKETING OPPORTUNITY
Colors – there is so much magic and meaning behind them. The advertising industry, through tourism neuromarketing, is taking advantage of that to get into the heart of the consumer. The colors of tour ...
TIKTOK - AN IDEAL TOURISM MARKETING TOOL
TikTok has become one of the most popular social networks worldwide, in full expansion. The platform allows companies to communicate differently with their targets. Travel, one of the five most popula ...
