EFFECTIVE CONTENT MARKETING APPROACHES FOR ANY HOTEL

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In recent time, the importance of content marketing has been a much-discussed topic in the hospitality industry, and there is no doubt that this strategy is here to stay....

HYATT: HOTEL CHAIN LEAVING GIANT OTA’S?

Michael Trout -
One of the world’s largest hotel chains is fighting its online booking platforms (OTA). Hyatt is threatening Expedia and its partner portals that its hotels will leave the booking websites. ...

NATIVE CONTENT ADVERTISEMENT IN TOURISM – THE BENEFITS OF CONTEXT

Theodore Slate -
Native content advertisement is one of the latest trends of the online marketing world. Many businesses complain about low conversion rates. This type of advertising might be quite helpful. ...

ONLINE TOURISM MARKETING AND WHY IS IT IMPORTANT FOR YOU?

Nils Kraus -
When it comes to tourism strategies, marketing has positioned itself, without a doubt, as the main tool for most companies directly or indirectly involved in the travel and hospitality industry. Why?...

HOTEL INNOVATION SHOULD NOT RELY ON TECHNOLOGY ONLY

The hotel industry seems more than convinced of eliminating any friction both during the booking process as well as the stay of the guest. At the same time, through the hotel innovation the establishm...
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