EFFECTIVE CONTENT MARKETING APPROACHES FOR ANY HOTEL

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In recent time, the importance of content marketing has been a much-discussed topic in the hospitality industry, and there is no doubt that this strategy is here to stay....

PRIORITIES OF HOTELIERS – INTEGRATED TECHNOLOGY SYSTEMS

Gary Diskin -
Guest relations management, integrated technology systems as well as improved data collection and security are the three most critical needs of hoteliers in the areas of distribution and online market...

HYATT: HOTEL CHAIN LEAVING GIANT OTA’S?

Michael Trout -
One of the world’s largest hotel chains is fighting its online booking platforms (OTA). Hyatt is threatening Expedia and its partner portals that its hotels will leave the booking websites. ...

NATIVE CONTENT ADVERTISEMENT IN TOURISM – THE BENEFITS OF CONTEXT

Theodore Slate -
Native content advertisement is one of the latest trends of the online marketing world. Many businesses complain about low conversion rates. This type of advertising might be quite helpful. ...

HOTEL REVIEWS – ARE THEY STILL USEFUL?

Pat Hyland -
From “top location” over “breakfast buffet could have been more luxurious” to “absolute service disaster”. When booking their holidays, many people trust the hotel reviews found on various social netw...
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