EFFECTIVE CONTENT MARKETING APPROACHES FOR ANY HOTEL

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In recent time, the importance of content marketing has been a much-discussed topic in the hospitality industry, and there is no doubt that this strategy is here to stay....

HYATT: HOTEL CHAIN LEAVING GIANT OTA’S?

Michael Trout -
One of the world’s largest hotel chains is fighting its online booking platforms (OTA). Hyatt is threatening Expedia and its partner portals that its hotels will leave the booking websites. ...

NATIVE CONTENT ADVERTISEMENT IN TOURISM – THE BENEFITS OF CONTEXT

Theodore Slate -
Native content advertisement is one of the latest trends of the online marketing world. Many businesses complain about low conversion rates. This type of advertising might be quite helpful. ...

HOTEL INNOVATION SHOULD NOT RELY ON TECHNOLOGY ONLY

The hotel industry seems more than convinced of eliminating any friction both during the booking process as well as the stay of the guest. At the same time, through the hotel innovation the establishm...

HOTEL REVIEWS – ARE THEY STILL USEFUL?

Pat Hyland -
From “top location” over “breakfast buffet could have been more luxurious” to “absolute service disaster”. When booking their holidays, many people trust the hotel reviews found on various social netw...
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