MARKETING TRENDS FOR HOTEL'S SOCIAL NETWORKS
Despite the latest digital trends, working the hotel's social networks is still not valued as a central strategy in hotel marketing: especially if we compare its value with that represented by SEO and ...
HOTEL DIGITALIZATION: 16% OF SPANISH HOTELS ARE DIGITALIZED
The hospitality industry, like other business sectors, has been immersed in an evolution in recent years in terms of technology. Hotel digitalization is being carried out to improve the customer exper ...
RAPID GROWTH OF AI APPLICATIONS IN THE HOTEL INDUSTRY
The rapid development of artificial intelligence (AI) technology is leading to revolutionary transformations in many sectors, including the hotel industry. ...
GOOD AND BAD PRACTICES OF HOTEL DISTRIBUTION
In hotel distribution there is not a perfect formula that can be applied to all structures to achieve the master channel mix. However, once it’s clear about the main actors and what each one of them c ...
THE SECRETS OF A GREAT HOTEL WEBSITE
A hotel website is a crucial touchpoint in the customer journey and is usually the first interaction potential guests have with your business. Therefore, optimizing it to provide a positive user exper ...
