The hospitality industry, like other business sectors, has been immersed in an evolution in recent years in terms of technology. Hotel digitalization is being carried out to improve the customer exper ...
The rapid development of artificial intelligence (AI) technology is leading to revolutionary transformations in many sectors, including the hotel industry. ...
Over the last years, and especially since the beginning of the pandemic, Google has offered various free tools for the travel and hospitality sector to help tourism professionals. ...
In hotel distribution there is not a perfect formula that can be applied to all structures to achieve the master channel mix. However, once it’s clear about the main actors and what each one of them c ...
A hotel website is a crucial touchpoint in the customer journey and is usually the first interaction potential guests have with your business. Therefore, optimizing it to provide a positive user exper ...