To personalize the message to each target audience, you need to be aware of their interests. In this way, specific promotions can be created to appeal to their travel requirements. Of course, there are also general concerns, which we have already mentioned related to flexibility and hygiene.
Beyond this, each generation is specific. Younger people are more optimistic about the future of travel. They expect amenities to be at the same level as before the pandemic. In short, to reach millennials (1981 - 1995) and those of the Z generation (1996 - 2010), it is interesting to offer promotions offering the possibility of working or studying remotely. At the same time, they are interested in areas with low tourism volume.
In the case of generation X (1965 - 1980) and baby boomers (1946 - 1964), they are looking for a change of scenery. Hence, they may be attracted by stunning scenery and outdoor environments. Meanwhile, those born before 1946 want family getaways with age-appropriate accommodations.