With the rise of real-time bidding (RTB), advertisers in the travel industry can now, more than ever, bid for the specific point at which their communication is viewed on websites. As audiences migrate from print media to digital, and television audiences increasingly entertain 'multi-screen' viewing from home, the value of digital advertising is growing exponentially; the difficulty resides in successfully focusing the advertisements to potential customers to attain the best possible return on investment.
The long summer holidays are fast approaching and if you’re looking for somewhere with some exciting history as well as the usual sun and sea, Majorca is an ideal destination. If you and your family like seeing fascinating natural bits of history then when you visit Majorca you must make time to come and see the Coves del Drac (Caves of the Dragon), also known as the Drach Caves (Dragon Caves). These four old caves steeped in myth and mystery sit about half a mile from the Portocristo area of Majorca and have been known about for the last 300 years.
In 2011, Japan suffered two major crises. First, the devastating tsunami claimed a countless lives. Then, the country had to handle one of the biggest nuclear scares in their history. The tourism industry was seriously hit. Recent report however suggests that tourism in Japan is beginning to return to normalcy, despite the threat of more natural disasters in the future.
New survey shows that the holiday mood of Austrians has cooled down. Last year almost two-thirds of Austrians went for scheduled holiday trips. This year only 50 percent want to go for vacation.
In a poll recently conducted by the German National Tourist Board (GNTB), foreign tourists chose Neuschwanstein Castle as the best tourist attraction in Germany. Europa-Park came second in closely followed by the Cologne Cathedral, which is a UNESCO World Heritage site.
Hotel guests may be in for a shock next time they check in as many hotels adopt a similar 'no frills' approach to service as airlines. Being greeted by a clerk at the front desk may be a thing of the past.
According to the Internet & Mobile Association of India (IAMAI), travel was indeed the initial industry to help catapult digital sales in India. It is currently the largest segment of B2C commerce sales and totals $345.44 billion INR in 2012. This means that online travel sales accounted for almost 75% of all the B2C commerce sales.
Many countries are betting heavily on building replicas of monuments and important buildings from other countries and cultures creating a tourist attraction in their own country. Some projects however went too wrong. Problems of proportion in size or lack of similarity end up ruining the original idea full of good intentions.
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If you have ever purchased timeshare accommodation from the Sunset World chain in Cancun or the Riviera Maya, you may never have imagined they were sold from the Bryan Federal Prison Camp in Texas, USA.
Spanish airports will record 8.4 percent fewer operations and 7 percent fewer offers of seats during the summer season from April to October, as per the number of 'slots' (takeoff and landing permits) requested by airlines operating in Spain.
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