OFF-SEASON TOURISM EMERGES AS DRIVER OF SUSTAINABLE GROWTH IN SOUTHERN EUROPE
Nowhere is the shift clearer than in Europe, where off-season tourism is being reimagined as vital opportunities. A recent analysis from Data Appeal Mabria - presented at the 2026 Seasonality Summit - ...
THE RISE OF WELLNESS TOURISM: $1.4 TRILLION GLOBAL PHENOMENON
Long before modern medicine, people crossed distances seeking cures. Some followed myths pointing toward holy springs where gods were said to heal. Others sought sea air, drawn by whispers of restorat ...
FREE OPEN-AIR EVENTS BOOST TOURISM IN NYC AHEAD OF 2026 WORLD CUP
In 2026, New York City will fill its parks and well-known public areas with free music shows, community festivals, and free open-air events - spreading culture widely while strengthening neighborhood ...
BEYOND THE DESTINATION: UNCERTAINTY RESHAPES THE WAY PEOPLE TRAVEL
Nowadays, summer trips are common, yet how people travel has shifted sharply compared to recent past trends. Though 74% of global travelers plan vacations this season - per Allianz Partners’ newest in ...
SWISS TOURISM SET FOR FIRST SUMMER DECLINE SINCE THE PANDEMIC
The summer of 2026 may bring fewer overnight stays to Switzerland, breaking a post-pandemic rise. A projection from BAK Economics suggests about 24.9 million overnight stays that season. That figure f ...