COLORS OF TOURISM: A MARKETING OPPORTUNITY

Kevin Eagan -
Colors – there is so much magic and meaning behind them. The advertising industry, through tourism neuromarketing, is taking advantage of that to get into the heart of the consumer. The colors of tour ...

THE FUTURE OF DIGITAL TOURISM MARKETING

Larry Brain -
The future of digital tourism marketing lies in programmatic marketing, which currently represents 62% of advertising investment worldwide and about 91% in the United States. ...

TOP 5 MARKETING TIPS TO BOOST HOTEL RECOVERY

To fully boost the hotel recovery process, there are several marketing tips that accommodation facilities can put into practice. If they take them into account, they will easily attract guests who are ...

HOW MUCH DOES A TOURISM GRADUATE EARN IN THE U.S.?

Vanderlei J. Pollack -
Tourism emerges as an attractive and ever-growing sector in the dynamic U.S. labor landscape. Those who have earned a degree in tourism can participate in a vibrant and diverse industry and wonder wha ...

TOURISM MARKETING STRATEGIES IN 2021

Kevin Eagan -
Tourism marketing strategies are all about highlighting the qualities of products and services that aim to meet the needs of current and potential customers, in order to achieve the goals outlined in ...