ATHENS TO STEER TOURISTS OFF THE BEATEN TRACK

Richard Moor -
At the request of the Ministry of Tourism, Google is developing video and audio walks to discover the lesser-known sites and activities of the Greek capital. Athens plans to attract visitors to off th ...

VIRTUAL TOURISM WILL NEVER REPLACE TRADITIONAL TRAVEL

Andrew J. Wein -
Many travelers already realized that virtual tourism can take people to other places, without ever leaving the sofa. ...

TRAVEL BEHAVIOR OF GERMANS – PREFERRING SHORTER TRIPS

Laura Loss -
While Covid was still present last year, the demand for vacation offers by German travelers rose in comparison to 2021. As a result, the travel industry recorded an increase of 22% to the previous yea ...

MARKETING TRENDS FOR HOTEL'S SOCIAL NETWORKS

Richard Moor -
Despite the latest digital trends, working the hotel's social networks is still not valued as a central strategy in hotel marketing: especially if we compare its value with that represented by SEO and ...

SURVEY: INCREASE THE TRAVEL CONFIDENCE THROUGH TECHNOLOGIES AND TRANSPARENCY ON TRAVEL RESTRICTIONS

Michael Trout -
A survey commissioned by Amadeus of consumers in Spain, Germany, France, the U.K., India, Russia, Singapore, the U.S., and the United Arab Emirates revealed that the travel appetite is high. At the sa ...