SEAMLESS PAYMENT IS CRITICAL TO THE HOTEL GUEST'S EXPERIENCE
For many years, hotels worldwide have relied on outdated payment systems that involve requesting and processing payments using credit card authorization forms that are prone to fraud. This method not ...
CULTURAL TOURISM IN ITALY: WHAT TRAVELERS ADMIRE MOST
The Data Appeal Company presented a special report on the state of cultural tourism in Italy from which the strengths and weaknesses emerged, along with the potential of digitization. ...
DESTINATION MARKETING – DEMOGRAPHIC DATA ARE STILL ESSENTIAL
A recent Digital Tourism Think Tank (DTTT) study, titled "State of Destination Marketing 2024," sheds light on the current trends and challenges the tourism industry faces. The study surveyed approxim ...
TIKTOK AS A MARKETING TOOL FOR DESTINATION BRANDING
TikTok is a platform that needs no further introduction. After the lockdown in 2020, TikTok has become one of the most widely used social media platforms, and its growth remains exponential worldwide. ...
SEOUL LAUNCHES A METAVERSE PLATFORM FOR TOURISM AND PUBLIC SERVICES
The Seoul Metropolitan Government officially launched its metaverse platform last week. The platform, named Metaverse Seoul, allows users to play games, chat, set up meetings, get advice on starting a ...
