GOOGLE HAS LAUNCHED A NUMBER OF GREEN INITIATIVES

Laura Maudlin -
Being one of the most important and influential companies in the world, Google has realized that they are in a position to have a positive impact on society as a whole. And this is exactly what the co ...

ANALYSIS: DIGITAL TRAVELERS HAVE CHANGED

Michael Trout -
The daily life of any marketing professional working in the travel and tourism industry is about trying to get travelers to book their next getaway, flight or accommodation through their product or se ...

WHAT IS THE POINT OF DESTINATION WEBSITES WHEN THERE'S GOOGLE?

Andrea Hausold -
Where do travelers nowadays get information about the destination? Most people will surely pull out their smartphone and google wildly for it. This is practical and the World Wide Web is an extensive ...

GOOGLE MAPS TO SHOW BIKE-SHARING STATIONS

Chris Grad -
The coronavirus pandemic is causing important changes in our daily life, including the way we move around cities. In this sense, more and more people favor the use of their own bicycles or the shared ...

HOW TO ADAPT YOUR WEBSITE TO BERT, THE NEW GOOGLE ALGORITHM

Tomas Haupt -
Launched in late October on its English search engines, Google is deploying its new algorithm in more than 70 other languages around the world. Here’s what’s changing and how to adapt your travel webs ...