ONLINE TOURISM MARKETING AND WHY IS IT IMPORTANT FOR YOU?

Nils Kraus -
When it comes to tourism strategies, marketing has positioned itself, without a doubt, as the main tool for most companies directly or indirectly involved in the travel and hospitality industry. Why? ...

CHINESE ONLINE GIANT TO INVEST IN TOURISM IN EUROPE?

Laura Maudlin -
The Chinese online travel and tourism giant, Trip.com Group, continues to shop around after having bought Trip.com from the United States and Skyscanner from the United Kingdom. Now they are going aft ...

VIRTUAL TOURISM WILL NEVER REPLACE TRADITIONAL TRAVEL

Andrew J. Wein -
Many travelers already realized that virtual tourism can take people to other places, without ever leaving the sofa. ...

SURVEY: INCREASE THE TRAVEL CONFIDENCE THROUGH TECHNOLOGIES AND TRANSPARENCY ON TRAVEL RESTRICTIONS

Michael Trout -
A survey commissioned by Amadeus of consumers in Spain, Germany, France, the U.K., India, Russia, Singapore, the U.S., and the United Arab Emirates revealed that the travel appetite is high. At the sa ...

WAR IN UKRAINE AFFECTS SWISS TOURISM MORE THAN EXPECTED

Vanderlei J. Pollack -
Credit Suisse has published an outlook for the coming summer tourism season. The war in Ukraine is likely to have a greater impact on Swiss tourism than expected. ...