Marketing/Post-pandemic Tourism Marketing

Andrew J. Wein -
Tourism marketing is getting ready for the post-pandemic times of ongoing recovery. While it may seem logical that destinations make extensive efforts to attract visitors, some cities are quite please ...

TOP 5 CRISIS COMMUNICATION TIPS FOR TOURISM BUSINESSES

Joe McClain -
Authentic and honest information is more important than ever in the time of crisis. It should not only supplement classic marketing, but replace it to a large extent. Tourism businesses need to commun...

COLORS OF TOURISM: A MARKETING OPPORTUNITY

Kevin Eagan -
Colors – there is so much magic and meaning behind them. The advertising industry, through tourism neuromarketing, is taking advantage of that to get into the heart of the consumer. The colors of tour...

WE SIMPLIFIED TOURISM MARKETING COMMUNICATION ACROSS LANGUAGES

When it comes to tourism, communication and transparency are vital in gaining customers’ trust and growing business. Language barriers have been a barrier for decades, deterring those looking to spend...

TOP 3 TOURISM EVENTS OF 2019 THAT YOU SHOULD KNOW ABOUT

Dan Rang -
Last year the industry witnessed a couple of important tourism events that are more than likely to affect the future of the industry. Any travel company should know the likely consequences of the even...
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