DESTINATIONS ADOPTING ‘DEMARKETING’ STRATEGY AGAINST OVERTOURISM
Overtourism was a phenomenon that caused major problems to some of the most famous destinations around the world before the pandemic and it is destined to do so even after the state of ‘normalcy ...
SMS MARKETING FOR TOURISM IS A USEFUL TOOL
There are numerous strategies of promotion and communication, but to well inform your customers and prospects, or to propose new tourist destinations or promotional offers, nothing is like the sending ...
TOURISM INFLUENCER MARKETING MAY HELP COMPANIES OUT OF CRISIS
Tourism and travel influencers have suffered enormously during the covid crisis. Experts however point out that there are ways how to bounce back by focusing on new angles in tourism influencer market ...
DESTINATION MARKETING – DEMOGRAPHIC DATA ARE STILL ESSENTIAL
A recent Digital Tourism Think Tank (DTTT) study, titled "State of Destination Marketing 2024," sheds light on the current trends and challenges the tourism industry faces. The study surveyed approxim ...
CAPE VERDE PLANS TO REACH 1.3 MILLION TOURISTS
Cape Verde's government has targeted attracting 1.26 million tourists annually by 2026. The aim is to have 40% of visitors arrive on islands other than Sal and Boa Vista, traditionally known as touris ...
