Social media platforms are a crucial part of the inspiration and research process regarding travel. However, its role in the travel industry goes beyond just showcasing picturesque locations. Social m...
Almost 17 years after Facebook first introduced advertising, the importance of social media marketing and social commerce continues to grow. Marketers are leveraging social media platforms to reach th...
It is hard to miss the stunning photos of crystal-clear water, white sandy beaches, and colorful alleys on social media during summer. In fact, 61% of social media users in Germany on vacation share m...
Social media has allowed people to share their travel experiences, but now it also provides tips on avoiding tourist traps....
Many German travelers don't rely heavily on social media when choosing the next travel destination. However, this could change soon. While social media has only influenced 32 percent of travelers when...
