MARKETING: WHICH SOCIAL MEDIA PLATFORMS TO USE?

Larry Brain -
Social media platforms are a crucial part of the inspiration and research process regarding travel. However, its role in the travel industry goes beyond just showcasing picturesque locations. Social m...

SOCIAL MEDIA PLATFORMS ARE ESSENTIAL FOR TRAVEL AND HOSPITALITY SECTOR

Larry Brain -
Almost 17 years after Facebook first introduced advertising, the importance of social media marketing and social commerce continues to grow. Marketers are leveraging social media platforms to reach th...

CHOOSING DESTINATIONS BASED ON SOCIAL MEDIA

Laura Loss -
It is hard to miss the stunning photos of crystal-clear water, white sandy beaches, and colorful alleys on social media during summer. In fact, 61% of social media users in Germany on vacation share m...

SOCIAL NETWORKS AS A SOURCE OF BAD TOURISM PRACTICES

Chris Grad -
Social media has allowed people to share their travel experiences, but now it also provides tips on avoiding tourist traps....

TOURISM PROFESSIONALS CAN BENEFIT FROM INSTAGRAM'S VISUAL CONTENT

Kevin Eagan -
With more than a billion active users, the social network is becoming a gold mine for visuals, especially in tourism....
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