MANAGEMENT: Destination Marketing
ARTICLES
Destination Marketers under Threat
Destination marketing organizations (DMOs) or tourism boards have no God-given right to exist and could be rendered obsolete by a slew of factors that are changing the way consumers seek information on destinations and buy their travel.
Roger Carter, managing director of TEAM Tourism Consulting, speaking at Wired Travel Asia, said DMOs and tourism boards had to change or perish ...
Virginia Beach Convention & Visitors Bureau – case study
When you're a tourist destination advertising via everything from broadcast to print, how do you decide how much budget to give online? “We have a dartboard at the back of my office …” jokes Ron Kuhlman, Director Tourism Marketing & Sales Virginia Beach Convention & Visitors Bureau. "No, we time it out. We have a pretty good idea of how many talent hours a Web project needs, and from there we back into the numbers. It's not like we set out to say Web is 5% of the budget. We don't have a budget ...
Destination Image and Positioning: The role of sport
Sports are playing an increasingly important role in destination marketing: countries, regions, and even cities use sports to differentiate themselves, to position themselves, and to target specific groups of customers. As places for tourists to play their favourite sports or engage in their favourite recreational activities, destinations claim to be "golf meccas" or "sailing and yachting capitals" to give just two examples. In addition, sports contribute, particularly with events, to promote, ...
Travel Marketing Online: How the Hard Rock Hotel Vegas Uses Web Cams to Increase Bookings
"Online we're essentially competing with ourselves, because we sell hotel rooms directly and also through wholesalers like Expedia," notes Hard Rock Hotel & Casino's Internet Marketing Manager Bethany Swain.
Rooms sold through wholesalers are less profitable because the middleman gets a cut, so Swain's main goal is to get as many consumers as possible to book direct ...