Travel Marketing Online: How the Hard Rock Hotel Vegas Uses Web Cams to Increase Bookings

Nils Kraus - Mar 26, 2007
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"Online we're essentially competing with ourselves, because we sell hotel rooms directly and also through wholesalers like Expedia," notes Hard Rock Hotel & Casino's Internet Marketing Manager Bethany Swain. Rooms sold through wholesalers are less profitable because the middleman gets a cut, so Swain's main goal is to get as many consumers as possible to book direct ...

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