Destination Marketers under Threat

Denise Chen - Mar 26, 2007
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Destination marketing organizations (DMOs) or tourism boards have no God-given right to exist and could be rendered obsolete by a slew of factors that are changing the way consumers seek information on destinations and buy their travel. Roger Carter, managing director of TEAM Tourism Consulting, speaking at Wired Travel Asia, said DMOs and tourism boards had to change or perish ...

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