TRANSPORT/ Top Innovative Airlines

Airlines are one of the most innovative companies with respect to marketing and promotion. Today, some airlines give presents to their passengers, enable them to book the flight through Facebook or offer wireless in-flight entertainment.


Condor to Launch Wireless In-flight Entertainment System

Richard Moor

German holiday carrier Condor will become the first airline to install Lufthansa Systems’ new BoardConnect wireless in-flight entertainment (IFE) system on its Boeing 767 aircraft. Unlike conventional wired IFE systems, BoardConnect is essentially an intranet on a plane that replaces the several kilometers of cables, that are usually needed to connect every single seat, with a wireless network that allows passengers to connect to content on an onboard server with their own laptops, smart p...

Spanair Taps Demographics to Deliver Holiday Surprise

Andrew J. Wein

The Offer Spanish airline Spanair surprised nearly 200 passengers on one of its flights from Barcelona to the Canary Islands as part of its “Unexpected Luggage” campaign, developed by Shackleton. While waiting for their luggage at close to midnight on Christmas Eve, all 190 passengers onboard saw individually wrapped gifts come out of the luggage carousel. The campaign has become a hit in Internet and social media. In 48 hours, the video that shows the Christmas campaign has received more th...

Malaysia Airlines: Booking, Check-in and Sharing through Facebook

Vanderlei J. Pollack

Malaysia Airlines further re-affirmed its leadership as a social media innovator with the launch of MHbuddy on Facebook. The application which can be accessed from the new Malaysia Airlines Facebook page, allows Facebook’s 500 million users to book and check-in for a flight while sharing their trip details with their social network. Developed with Malaysia Airlines by SITA Lab, the research group of air transport IT provider SITA, MHbuddy is an application on Facebook Platform that allows pas...

KLM Surprises Travelers to See ‘How Happiness Spreads’

Wayne M. Gore

Traveling by air can be stressful; you’re rushing to get things packed, leaving loved ones behind or maybe even ending a wonderful vacation. In November 2010 Dutch airline KLM started a new campaign to surprise travelers who check in on Foursquare, a location-based social networking website, with something personal that might make their travel a little less stressful. When someone checks in on Foursquare at one of KLM’s venues at Amsterdam Schipol Airport, their main hub, the airl...