Active/Adventure: Children summer camps

Surveys show that 90% of parents who attended summer camp as children have sent their own children to camp, whether it is a day camp or a residential camp - for a weekend, a week, or a month. The decision to choose this option for summer holidays lies with the parents, rather than the children. Therefore, parents represent the primary target for marketing and communications initiatives. How does the industry maximize its impact in this respect? What messages and services can the industry emphasize in order to succeed in an increasingly competitive environment?

Articles

Why Send a Child to Camp?

Why Send a Child to Camp?

Michael Trout

Children love going to camp! They come back with stories of friends and fun, of canoeing and campfires, of swimming and singing, of art class and archery, of crafts and cook-outs and crazy games . . . and on and on. However, parents share in the camping experiences of their children. A recent national study indicated that 90% of parents who attended camp as children have sent their own children to camp, whether it be to a day camp or to a residential camp for a weekend, a week, or a month...
Canada summer camps: general public/ parents survey

Canada summer camps: general public/ parents survey

Chris Grad

There is little question that parents hold the key in terms of the short and long-term economic health of children's camps. As such, parents represent the primary target for marketing and communications initiatives. The general public/parents survey identifies a variety of attitudes and behaviours that can be used to maximize the industry's success in these initiatives...
Teenager: Culture or adventure? Chill or thrill?

Teenager: Culture or adventure? Chill or thrill?

Laura Maudlin

Parents of teenagers get used to exhortations like this if they are uncool enough to let slip a bit of exuberance when suggesting family travel plans. But that still leaves the question: how to have a wicked time with youngsters who are too old to trail around with Mum and Dad or join a kids’ club, but not ready to head off to Hanoi with a backpack? Yes, holidays for teens can be fraught, but are less likely to be so if you 1) give them a bit of independence from their parents, and 2) make sure...
Camping to Create Cross-Communities’ Links

Camping to Create Cross-Communities’ Links

Ashley Nault

Firefly's summer camps are a chance for some of the poorest and most vulnerable children to have a holiday away from the political and social tensions of their home areas. Most of these children have not ever traveled outside Bosnia or even their own home town, except as refugees. The camps provide a neutral space for children to recover from the trauma of the conflict and space away from continuing tensions. They also allow time and space for children from different ethnic groups to spend time ...