ROOT TOURISM OFFERS AN EXCEPTIONAL OPPORTUNITY FOR ITALY
The Italian tourism industry is making a remarkable recovery this year, as the Travel Innovation Observatory of Milan's School of Management reported. Root tourism is a sector with great potential for ...
TRAVEL BEHAVIOR OF GERMANS – PREFERRING SHORTER TRIPS
While Covid was still present last year, the demand for vacation offers by German travelers rose in comparison to 2021. As a result, the travel industry recorded an increase of 22% to the previous yea ...
DIGITAL TOURISM: HOW TO DESIGN AND OPTIMIZE YOUR ONLINE STRATEGY
The use of social media, the expansion of flight booking apps, websites that list and compare accommodations in any part of the world, the concept of low-cost airlines, the decreasing importance of tr ...
CHINA TO BOOST TOURISM BY SLIGHTLY EASING THEIR HEALTH RESTRICTIONS
In China, the Ministry of Tourism has announced measures to facilitate the inter-regional travel. The aim is to boost tourism – to revive the sector that has been badly affected by the "zero Covid" st ...
MARKETING: WHICH SOCIAL MEDIA PLATFORMS TO USE?
Social media platforms are a crucial part of the inspiration and research process regarding travel. However, its role in the travel industry goes beyond just showcasing picturesque locations. Social m ...
