Social media platforms are a crucial part of the inspiration and research process regarding travel. However, its role in the travel industry goes beyond just showcasing picturesque locations. Social m...
The pandemic has changed the way people travel. Tourists developed new habits and are concerned about economic uncertainty, inflation, and sustainability. They also want unique and personalized experi...
From Instagram to TikTok via artificial intelligence, Tourism Review offers you an overview of the essential digital strategies on social networks for tourism brands this year....
While travelers increasingly want to travel responsibly, inflation and the energy crisis are holding back their purchasing decisions, says the Booking platform, which unveiled the results of its study...
Almost 17 years after Facebook first introduced advertising, the importance of social media marketing and social commerce continues to grow. Marketers are leveraging social media platforms to reach th...
