POPULAR TRAVEL DESTINATIONS FOR CHINESE TOURISTS REVEALED
According to the latest data in 2023, the top destinations for Chinese tourists in their European travels are Italy, Switzerland, France, and Germany. ...
SOCIAL NETWORKS FOR TOURISM BRANDS: INSTAGRAM VS. FACEBOOK
For several years now, social networks have been trying to support brands' communication in the best possible way. If Facebook or Linkedin are the historical networks, the emergence of new platforms s ...
TOURISM MARKETING EVOLVES TOWARD SOCIAL MEDIA
Modern tourists are unsatisfied with stock images of idyllic destinations in fancy brochures. Instead, they now seek genuine experiences and increasingly rely on social media to find them. ...
TRAVEL GIANTS INCREASE MARKETING SPENDING
Financial reports from four prominent online travel giants, namely Airbnb, Expedia Group, Booking Holdings, and Trip.com Group, indicate that these companies have spent an unprecedented amount of mone ...
LUGGAGE PRODUCERS PROFIT FROM TOURISM RECOVERY
Tourism recovery after the pandemic has relaunched the luggage market, increasingly attracting big luxury brands. ...
