TRAVEL BRANDS NEED TO USE EFFECTIVE TOURISM ADVERTISING STRATEGY
The pandemic has changed the way people travel. Tourists developed new habits and are concerned about economic uncertainty, inflation, and sustainability. They also want unique and personalized experi ...
DEMAND FOR SUSTAINABLE TRAVEL GROWS DESPITE HIGHER COSTS
While travelers increasingly want to travel responsibly, inflation and the energy crisis are holding back their purchasing decisions, says the Booking platform, which unveiled the results of its study ...
NEW TREND: USING TIKTOK FOR TOURISM
A recent study by TikTok sheds light on the behavior of its users towards travel-related content. With a significant increase in users engaging with such content, tourism brands can benefit from estab ...
POPULAR TRAVEL DESTINATIONS FOR CHINESE TOURISTS REVEALED
According to the latest data in 2023, the top destinations for Chinese tourists in their European travels are Italy, Switzerland, France, and Germany. ...
SOCIAL NETWORKS FOR TOURISM BRANDS: INSTAGRAM VS. FACEBOOK
For several years now, social networks have been trying to support brands' communication in the best possible way. If Facebook or Linkedin are the historical networks, the emergence of new platforms s ...
