In the coming years, the metaverse will take traveler interaction further. They will be able to enjoy more intense cultural experiences in an online world, exploring virtual concerts and exhibitions.
Technology also offers enormous potential for pre-trip assistance and the opportunity to "try before you buy," which will generate a greater desire to travel and increase enthusiasm. This practice will become increasingly popular as a way to try higher-priced products and services, such as luxury cruise vacations.
Walt Disney Co. plans to create a real-world theme park attraction that incorporates a parallel 3D virtual world experience, while Seoul is leading the way with its plans to go "meta" in 2023, with a platform titled "Metaverse Seoul." Qatar Airways, meanwhile, recently unveiled Qverse with a MetaHuman cabin crew, offering an immersive experience for touring, navigating and checking in at Hamad International Airport.