Transport: Advertising Aboard
ARTICLES
In-flight Media: Taking the Captive Audience for Granted?
The argument in favour of targeting air passengers has always been that they are a captive and highly desirable audience with little to do but read or watch what's put in front of them. But now that budget airlines are providing much of the growth in passenger numbers, and there are so many ways to hit travellers with advertising in the air, is the impact of in-flight being jeopardised?
The Effectiveness of In-flight Media
Airline in-flight media, such as in-flight magazines and television programming, are widely read or viewed by frequent flyers, according to a custom research study by Arbitron Inc. According to their In-flight Media Study, conducted on behalf of Pace Communications, the publisher of the airline magazines for Delta Air Lines, United Airlines and US Airways, 80 percent of frequent flyers have read or looked through their airline’s in-flight magazine in the past month...
Ads on In-flight TVs Reach Captive Audiences
Advertising targeting air travelers extends beyond the airport into planes’ interiors. Onboard broadcast messages – wrapped around in-flight entertainment – are today available on most major airlines. July and August are the airlines’ busiest period of vacation travel. To find out how to get your ad on board, read on...
Airline Passengers: The Favourite Shoppers
A major independent study into the effectiveness of advertising to airline passengers and their buying behaviours reveals that this group is on average 10% more likely to recall advertising and 41% more likely to have purchased the brand advertised than the national average...
In-flight Media Case Studies
Client: Continental Airlines
Publisher: The Pohly Company
Frequency: Monthly
Target: Airline Passengers
Client Objectives: Support and increase brand loyalty; Showcase key customers and partners; Move customers to take actions that will benefit the airline; Generate revenue through advertising sales...